Public Audit Specimen

Audit Case Study: Gori Law Firm — Public Intake Failure & Capture Layer Demonstration

An independent forensic analysis of publicly observable intake architecture. This demonstration illustrates how a high-velocity, zero-latency capture layer resolves the "Narrative Wall" failure observed in the subject's active acquisition funnel.

Forensic Findings: The "Narrative Wall"

  • • Mandatory "Summary" text box on Step 1 induces extreme friction.
  • • Phone CTA obscures the mobile conversion path.
  • • "Wait for a call" passive response breaks user momentum.

Gap Quantification (Estimated Leakage)

  • • CPC: $300 - $800 per click (Asbestos/Mesothelioma keywords).
  • • Abandonment: Form friction causes estimated 60-80% drop-off.
  • • Impact: Thousands of dollars in wasted ad spend per abandoned session.
CAPABILITY DEMONSTRATION STEP 1 OF 3
Disclaimer: This prototype is a BC Research capability demonstration. It was constructed from publicly observable intake data — not as a contracted deliverable for Gori Law Firm.

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Eligibility Status: Pre-Qualified

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